Our 'No Bad Neighbors' Policy Explained

The problem with open platforms

When an email platform accepts anyone who can type a credit card number, their shared infrastructure becomes a hotspot for spam. Spammers know this. They rotate through platforms quickly, burn the IP ranges, and leave legitimate senders picking up the tab in the form of crushed deliverability.

We've watched this happen to some of the largest ESPs in the industry. Great platform, terrible neighbors.

What "No Bad Neighbors" means in practice

When you sign up for PristineSend, we review your use case before activating your account. We look at your sending domain, your list acquisition method, and your expected send volume. This is not onerous — most legitimate senders take less than an hour to clear. But it filters out the bad actors reliably.

We also monitor active accounts continuously. Complaint rates above 0.08% trigger an automatic review. Accounts that ignore our guidance are suspended before they can damage shared infrastructure.

Why this benefits you

The email addresses you're sending to are finite. If a receiver has been trained by spam to distrust a particular IP block, every sender on that block suffers — regardless of how clean their individual list is. By keeping bad actors off the platform entirely, we protect the IP reputation that your campaigns depend on.

Think of it like a building with a strict no-smoking policy. Every tenant benefits, even the ones who wouldn't smoke anyway.

A bet on legitimate senders

We're making a deliberate business choice: go slower, grow with users who care about deliverability, and build a platform that earns trust with inbox providers over time. If you're reading this, you're probably exactly the kind of sender we built this for.