Email done right.
Deliverability deep-dives, marketing tactics, and product updates from the PristineSend team.
SPF, DKIM, and DMARC: A no-nonsense guide for marketers
Three DNS records decide whether your emails reach inboxes or spam folders. Here's what each one does, why they matter, and how to set them up correctly.
Stop blasting: a practical guide to segmentation that isn't overkill
Between 'send everything to everyone' and a 40-segment matrix nobody maintains, there's a sane middle. The three segments that do most of the work.
How often should you email your list? Wrong question — here's the right one
There is no magic frequency. There's the promise you made at signup, a value bar per send, and the signals that tell you when you've overshot.
Let them go: re-engagement campaigns and the art of the sunset
Inactive subscribers aren't 'reach' — they're complaint risk and reputation drag. How to run a win-back campaign, and how to delete gracefully when it fails.
'Spam trigger words' are mostly a myth. Here's what filters actually read.
Those lists of 200 words to never use in email? A decade out of date. How modern spam filtering actually works, and the content signals that still matter.
Why are my emails going to spam? A diagnostic, in order
Work through the actual causes in the order of likelihood — authentication, list quality, engagement, content — instead of rewriting subject lines and hoping.
Your open rate is lying to you (thanks, Apple)
Since Mail Privacy Protection, a huge share of 'opens' are machines, not people. What opens still tell you, what they don't, and what to measure instead.
Why your receipts and your newsletters should never share a reputation
One bad campaign shouldn't stop your password resets arriving. The case for separating transactional and marketing email, and the subdomain setup.
GDPR-compliant email marketing: a practical checklist
What GDPR actually requires from email marketers — consent, proof, unsubscribes, data handling — in checklist form, without the legalese.
Single vs double opt-in: the honest trade-off (and what GDPR says)
Double opt-in shrinks your list and grows everything else. When each model makes sense, what the law requires, and why German senders can't choose.
Why we verify your email list for free (and why almost nobody else does)
Most platforms let you mail a dirty list, then charge you for the consequences. What list verification actually checks, and why it's on every plan.
0.3%: the spam complaint number that ends sender reputations
Gmail and Yahoo now enforce a hard spam-rate threshold for bulk senders. What counts as a complaint, and how to stay near zero.
Open tracking just became a consent problem in the EU. Here's what actually changed.
France's CNIL and Italy's Garante now treat the open-tracking pixel like a cookie: it needs consent. What changed, what's exempt, and how to comply.
Hard bounces vs soft bounces: the thresholds that get you blocked
Not all bounces are equal. What hard and soft bounces actually mean, the bounce rate that puts your account at risk, and how to stay far away from it.
AI agents are sending email now. Here's how to let them — safely.
Agents can write, target and send campaigns end to end. That's powerful and dangerous. The rules for agent-driven email that won't wreck your reputation.
How to warm up a new sending domain (without torching your reputation)
New domains get throttled by default. Here's the week-by-week ramp that builds sender reputation — and the mistakes that force you to start over.
10 subject line patterns that actually get opened in 2026
Ten subject line patterns proven to lift open rates, with real examples and the psychology behind why each one works.
Per-email vs per-contact pricing: which model actually saves you money?
Mailchimp charges per contact. PristineSend charges per email. Here's the math that shows which model wins for different list sizes and send frequencies.
Welcome to PristineSend
We're building the email platform for marketers who care about inbox placement — and today we're opening the doors.
Why Deliverability Matters More Than Open Rates
Open rates get all the attention. But your email's first job is to reach the inbox — everything else is downstream of that.
Our 'No Bad Neighbors' Policy Explained
Why we're selective about who we let onto PristineSend — and why that's good for you, not just for us.