PristineSend
Get started
PristineSend Blog

Email done right.

Deliverability deep-dives, marketing tactics, and product updates from the PristineSend team.

Deliverability
Featured

SPF, DKIM, and DMARC: A no-nonsense guide for marketers

Three DNS records decide whether your emails reach inboxes or spam folders. Here's what each one does, why they matter, and how to set them up correctly.

Lucas Lefort·May 18, 2026·5 min read
Product Updates

AI agents are sending email now. Here's how to let them — safely.

Agents can write, target, and send campaigns end-to-end. That's powerful and dangerous. The rules for agent-driven email that won't wreck your sender reputation.

Lucas Lefort·July 3, 2026·3 min read
Deliverability

How to warm up a new sending domain (without torching your reputation)

New domains get throttled by default. Here's the week-by-week ramp that builds sender reputation — and the mistakes that force you to start over.

Lucas Lefort·July 3, 2026·4 min read
Marketing

10 subject line patterns that actually get opened in 2026

Inbox attention spans are shorter than ever. Here are 10 subject line patterns proven to lift open rates — with real examples and the psychology behind why they work.

Lucas Lefort·May 25, 2026·5 min read
Marketing

Per-email vs per-contact pricing: which model actually saves you money?

Mailchimp charges per contact. PristineSend charges per email. Here's the math that shows which model wins for different list sizes and send frequencies.

Lucas Lefort·May 22, 2026·5 min read
Product Updates

Welcome to PristineSend

We're building the email platform for marketers who care about inbox placement — and today we're opening the doors.

Lucas Lefort·May 16, 2026·1 min read
Deliverability

Why Deliverability Matters More Than Open Rates

Open rates get all the attention. But your email's first job is to reach the inbox — everything else is downstream of that.

Lucas Lefort·May 12, 2026·2 min read
Deliverability

Our 'No Bad Neighbors' Policy Explained

Why we're selective about who we let onto PristineSend — and why that's good for you, not just for us.

Lucas Lefort·May 8, 2026·2 min read