Your mailing address
We show it at the bottom of every campaign and automation email, whichever country you send from. It's a standard anti-spam rule, and it shows people who the email is from.
Why we ask
Every PristineSend account gives one, wherever it is, as at other email services. There are three reasons, and none of them depends on where you are:
- It tells the people you email who you are. A name and an address at the bottom of an email is how a reader tells a real organization from someone hiding behind one.
- Anti-spam laws follow the reader. The United States (the CAN-SPAM Act) and Canada (CASL) require a postal address in marketing email sent to people there, wherever the sender is. If even one person on your list is there, the emails you send them fall under those laws.
- Every account sends on a shared reputation. A complaint about one sender counts against the reputation all of them send on, so every account is held to the same rules.
Where it appears
At the bottom of every campaign and automation email, beside the unsubscribe link, with your organization name. A campaign without both can’t be sent, and an automation without them can’t be turned on.
Emails you send through the API, such as receipts and password resets, don’t include it.
“I only email inside the EU”
The rule is ours, not one country’s, so it applies to every account. Within Europe the law also differs by country. Germany expects newsletters to carry an Impressum, your name and full address, in the email or one clear link away. Austria expects it in the newsletter itself when you send one at least four times a year.
This page isn’t legal advice. If you are unsure what your country requires, ask a lawyer where you are.
“I work from home”
You don’t have to use your home address. Any address where you can receive post works: an office, a coworking space, or a mail service that receives post for you.
- In the United States, a P.O. box registered with the Postal Service, or a private mailbox registered with a commercial mail receiving agency, is accepted.
- Some countries ask for a street address where you can be reached instead. In Germany a P.O. box isn’t enough for an Impressum; a coworking space or an address service is.
Changing it
Your organization name and mailing address are in Settings → Workspace, under Company & mailing address. A change applies to emails sent from then on. To use a different address for one campaign, tick Use a different postal address for this campaign at the bottom of the campaign editor.
Questions? Ask us.